MRKG 1311: Principles of Marketing

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Department
Business
Credits 3 Lab Hours 0 Lecture Hours 3
Field Experience Hours
0
Clinical Hours 0
Course Type
Technical - WECM
Extended Hours
0
Practicum Hours
0
Contact Hours
48

Introduction to the marketing mix, how to identify target markets and consumer and business needs, and environmental issues.
 

Semester Offered
Spring